Digital Marketing Course Online in IndiaLive Training Not Recorded
Highlights of our Data Driven Most Advanced Digital Marketing Course in Pune – 2024 Ready
Live website creation
Learn to create live website, Website Design, Lead capturing form
SEO Implementation
Learn content and SEO strategy, implement it real time and get your page ranked in search engine
LIve Google Ads Campaign
Learn content and SEO strategy, implement it real time and get your page ranked in search engine
IIT Alumni Trainer
IIT Alunni, 20+ Yrs experience Trainer
Job Assistance
Job assistance and guidance till you find a job for yourself.
LMS Access
You have an access to our online recorded content for future reference
Hybrid Learning
Learn In classroom and whenever not possible attend online
Revise Full course
Revise entire course or part or missed sessions any number of times
duration
140+hrs
Course Fees
22,500 plus taxes
Reserve Seat
1000
If you believe Half Knowledge Is Dangerous We have a Great Chemistry 🤝 Together It Took Us
12yrs of continuous learning and upgrading
To chalk Out The Most Accomplished
Digital Marketing Course Online In INDIA For 2024
We are A Rare Breed
At Just Rs 22,000 plus taxes
You Get What 
No Other digital marketing course online In India will Offer You
- Digital Marketing Overview
- Understanding Domain, Sub Domains, Servers, Hosting, CMS
- Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class
- Implementing tools to capture user behaviour, which is a huge asset when it comes to getting the content and strategies right for
In Todays world no digital marketing course can be complete without inclusion of AI. AI continues to grow as an integral part of any digital marketers career in India.
- leveraging chatgpt for social media and seo content ideas
- ChatGpt for digital marketing implementation.
- Canva For Image creation.
- Lumen 5 for Text to video conversion.
- AI tools for text to voice Conversion.
- Meta.AI for customer segmentation, Buyer persona creation, writing AI image prompts for ad copies, writing sales pitch.
- ChatGpt for website and landing page creation assistance.
- Chatgpt for writing scripts and codes.
- Chatgpt for Data analysis assistance.
- Google ads platform lies at the cores of any digital mareketers arsenal and hence our digital marketing course in pune includes the most detailed, elaborative and exhaustive coverage of Google ads Implementation.
- Account creation, Billing methods and understanding the adwords structure
- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
- Campaign structuring, Keyword research and identification, optimisation, Ad format and ad copies adwords policies: Text format, Display format
- Google ads account creation- Manager account and Google ads account
- Understanding different types of campaigns
search Campaign settings- network , location, language,
Understanding different bid strategies: Manual CPC, Automated bid strategies (maximise clicks, conversions, etc) - Keyword types , Ad copy (responsive, call only)- policies and requirements
- Keyword planner , Search campaign creation
- Device settings ,Bid adjustments , Scheduling
- Display ads -settings , bidding
- Discovery ads , Video ads , Video ads bidding strategy , types of video ad formats , Video ads targeting- keyword, placement, topics ,video ads remarketing, shopping ads and merchant center
Understanding key metrics vis a vis search term report, auction insights, day and time data, demographics, device
Why MCC and how many accounts
How to structure your campaigns
keyword quality score optimisation
Bid adjustments for schedule, age, gender
Dynamic search ads (DSA) when , how and why
Dynamic keyword insertion (DKI), countdown ads
search Campaign creation using keyword planner
using keyword planner for forecasting and planning
Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
1.Programmatic advertisement across search, display and video campaigns
2.setting url tracking parameters – default and custom
A/B testing – bid strategies and audiences
- Page title structure
- Heading tags
- Image optimsation
- Internal anchor tag optimisation
- Keyword density
- Robots.txt
- Canonical tags
- Multilingual / Multiregional
- Implementation
- Data Highlighter
- What are backlinks
- Understanding off page fundamentals
- Understanding the concept of link juice and high value websites , relevant link building
- Domain page and domain authority
- Internal link building
- Understanding follow and do follow links
- How and where to create follow and no follow links
- Learning back link checker tools like Ahref for backlink analysis , creating report and implementing for your subdomain
- Real time Business directory site submission
- Video submission site
- Social book marking sites
- PPT SUBMISSION sites
- Bookmarking Sites
- Photo sharing sites like pintrest , tumbler
- Understanding the concept of Guest posting
- Generating organic traffic through quora question and Answers
- Understanding how mail servers work
- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
- Active Campaign Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Personalisation, Inbound Mail Automation.
- Inbound marketing concepts using mail services, customer bucket creation and content customisation
- social media metrics, real time customer targeting, sentiment analysis, competitor tracking
- Social media monitoring tools- hootsuite, awario, social mention, brand24, buzzsumo
- Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
- Linking to adwords Account
- Youtube videos Ranking factors
- Promoting video ads on youtube, Formats, Cost, targeting, Analytics
- Creating Infographics with online tools like Piktochart and Canva
- Video creation tools
- Comic strip creation, image creation.
- access to paid platforms
- Automating whatsapp communication for whstapp for business.
- Bulk messaging
- Understand affiliate network
- Selling through affiliate channel
- Revenue generation affiliate marketing
- Understanding Overview Report
- Understanding Full Reports
- How To Share ReportsHow To Set Up DashBoards And Shortcuts
- Real Time Tracking
- Long Term Statistics
- Examine visitors activity
- Audience Location
- Behaviours
- Demographics
- Interest
- Content With Popular Keywords
- Visitors Flow Charts
- Study Engaged Traffic
- Goals And Funnel
- GTM account creation and setup
- Understanding inbuilt variables
- Creating custom variables
- Understanding Tag setup
- Tags for Google ads conversion , remarketing
- Tags for facebook pixel
- Tags for all other tools like -sendinblue,smartlook, justuno etc
- Understanding Triggers
- Tag for scroll depth tracking
- Tag for video views duration
- GA4 Integration with GTM
- Creating events for GA4 Adding Event Parameters for GA4
- External Link tracking
- Whatsapp click to call tracking
1.Understanding concept of selectors
2. Button click tracking setup
- Button click tracking setup
- Section read tracking
- Custom url parameters tracking
- Data layer concept
- Lead capturing event
- How to capture leads in popup forms
- How to capture thank you page conversions
- Capturing device id of user
- Understanding Server
- Understanding Domains
- Wordpress Themes
- Menu settings
- Plugins
- Elementor page builder
- Creating your own page design, images, videos, carousal etc
- How to copy design from other pages
- Creating separate design for devices
- Importing and exporting pages to other domain
- Using inbuilt templates
- Create lead capturing forms
- Enabling forms to capture additional data from url parameters
- Installing Smartlook
- Capturing user behaviour through screen grab
- Creating segments of users based on
- URL parameters
- Traffic sources
- Engagement activity
- Demographics
- Events like form, button click etc
- Communication Tools
- Enabling click to call
- Whatsapp messenger for live chat
- Setting Conditions when and where to show whatsapp messenger
- setting up live chat feature
- Understanding conditions and various functionalities in live chat messenger
- social media content strategy.
social media content formats.
User generated content.
Organic strategies.
Moment marketing.
Hashtags identification and usage. - Social Media Content Calendar
- Facebook- Facebook for business, Page creation and settings
- Content Strategy, hashtags.
- Understand creating Facebook Audience through platform and Tools . Learn Advance Targeting options .
- Facebook Ads Manager .
- Facebook Ads campaign and adset structure
- Remarketing Data and Digital Assets Engaged audience .
- Setting up Remarketing and list creation through facebook pixel
- Facebook messanger Automation and programmatic.
- Facebook ads destinations – whatsapp,call,website,app
- Facebook lead form fields and strategies
- Facebook ad formats
- Buyer persona
- understanding facebook ads various goal optimising bid strategies (important)
- facebook and instagram ads optimisation – bid strategies, audience , scheduling, demographics
- understanding custom audience in facebook ads
facebook insights - understanding facebook ads reports and key metrics with respect to business stage objectives
- Tools to identify influencer
- Tools to identify hashtags
- Hashtag strategy for growth
- User generated content
- Bulk campaign and adset creation in facebook and instagram ads
- Bulk editing facebook and instagram ads
- competitor social media mapping
- Competitor video spy
- custom conversion tracking in fb , instagram and linked in ads
- facebook business manager creation
fb, insta- accounts access management
- Understanding keymetrics: reach , frequency, results , cost per result, cost per link clicks, cost per landing page views, breakdown view, performance view and more
- Programmatic advertisement across facebook and Instagram around growth parameters
- Setting url tracking parameters – default and custom for fb, insta, linkedin ads
- A/B testing – bid strategies , optimisation goals, audiences in facebook and instagram ads
1. Instagram business page
2. Instagram messenger and automation
3. Instagram ads through Facebook ads manager vs Instagram ads through Instagram App
Instagram Audience
Remarketing on Instagram
Targeting different ad formats on instagram
- Linkedin business page
- Linkedin ads
- Understanding various objectives
linkedin ads - Audience targeting
linkedin ads - Remarketing setup
- Linkedin ad formats including lead forms
- How to find influencers.
- Microinfluencer.
- Things to consider.
- Evaluating influencer marketing.
- Twitter business page
- Understanding Twitter Handles
- Understanding B2B marketing Strategy through Linkedin , content curation
- How to do organic marketing on twitter through participating in different event and popular hashtags
- Youtube channel creation
- Youtube video optimisation form YouTube SEO perspective
- youtube cards, subtitles , end screen
- Learning AI tools to convert speech to text , generating subtitles , selecting keywords , writing description .
- Installing VidIQ for competitor video analysis .
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
- Ad server basics and installation. We train you on Openx (Revive)
- Implementing display banner, understanding and implementing banner ad codes
- Learning setting like geotargeting, frequency capping, pixel tracking, conversions
All tags implementation
- Capturing Scroll Depth
- Capturing All Buttons clicked.
- Capturing Video Viewed
- Elements Viewed Captured
- Creating Parameters for Custom Dimensions And Metrics in GA4
- Understanding Data Layer concept.
- Mobile app promotions, Techniques to improve downloads and usage.
- Understanding the world of missed calls
- SMS marketing Campaigns
- ASO (App store optimisation)
- Conversion rate optimisation strategy
- Conversion rate optimisation Tools.
- Where and how are business using it.
- Dynamic Content Personalisation
- Using whatsapp and live chat for conversion
- POP up baits for CRO
- Understanding user behaviourwrt to content using heat mapping and video capture tools.
Join Digital Marketing Course Online In India With anand kumar
- FOUNDER – Director Of LIPSINDIA, An IIT Roorkee alumni with a cumulative 21 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science.
- Worked as Business Head For a VC Funded healthcare startup as an equity partner , set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands
- Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY
- Trained Over 9000+ Digital Marketers, 500+ Entrepreneurs 200+ Senior Level Executives
schedule for our
Digital Marketing Course online in india.
our
AI data driven digital marketing course online In India
is the most advanced and indepth
Fundamentals + Advanced + Growth + Programmatic
Google Tag Manager – Must Have skill in 2024
80% of current digital marketers does not have this skill. Google Tag manager Implementation is a must have skill for any digital marketer, as the world becomes competitive need for data driven digital marketers is bound to grow. Our digital mareting course in pune is probably the only course to cover indepth implementation of google tag manager for GA4 and Universal analytics
Custom URL Tracking beyond what 70% marketers Use , not just default Google analytics parameters but create and use our own – Must Have skill in 2024
With focus of any digital marketer shifting to data driven marketing, data collection becomes more important to optimise marketing, personalise sales story and adding data through url is a very important implementation. In our digital marketing course in pune you learn url tracking beyond what 70% of digital marketers practise.
Programmatic advertising concepts to learn in 2024
Any digital marketing course should teach to leverage Programmatic advertising across all marketing platforms. When you manage multiple digital marketing campaigns its not easy to micromanage each one of them in real time and thats when programmatic comes into use. A must have skill for any digital marketer.
CRO (conversiona rate optimisation) – Must Have skill for any Digital Marketing Student in 2024
The fierce competition forces business to look for new ways of converting customers. Hence CRO acquire more importance , be it Discounts, Cashback, , coupons, free trials, free downloads, Loyalty points, FOMO , live chat etc. In our digital marketing course in Pune we spend dedicated time in training you on strategy and implementation through Tools- Justuno , Live chat
Very Few Digital marketing courses Online In India Covers Indepth Of Fb And Insta Ads Programmatic
Few digital marketing courses in India truly dive deep into Facebook, Instagram ads, and programmatic advertising. Mastery in these areas is crucial as they dominate online ad spending and drive significant ROI. Comprehensive knowledge enables marketers to create targeted campaigns, optimize ad spend, and effectively reach audiences, setting them apart in a competitive market.
Very Few Digital marketing courses Online In India Covers User behaviour Visualisation Tools
Smartlook is a powerful user behavior visualization tool for digital marketing, offering session recordings, heatmaps, and funnel tracking. It helps marketers understand how visitors interact with their website or app, revealing insights into user actions, drop-offs, and engagement. Optimize your user experience, enhance conversions, and refine marketing strategies with Smartlook.
Tools you will learn in our
Digital marketing Course Online In India
is the most elusive
Experience The Most Meticulously Created Digital Marketing Course Online – Check Out
Why Our Digital Marketing Course Online is preferred
Seamless learning experience
Experience same learning whether you learn online or you learn in classroom
Learn By Implementation
Every student learns by implementing on live platform.
Real time doubt solving
every student in the batch moves together. If students are stuck, they share their screen to get it resolved.
Its effortless to start our
Our Digital Marketing Course Online
live
Pre-requisites For Our Digital Marketing Course Online
- Register for our online digital marketing course By Paying Rs 1000 and reserve Your seat, Attend first 2 sessions
- If Not sure To continue Ask For refund of registration amount
- If You wish to continue Pay the rest of the fees
- Attend All sessions Online, all the sessions will be recorded and made available at lipsindiaonline.com, our online learning management system
- Online recorded sessions’ access will be available for 1 Year
- Post this course if you wish to be a part of our classroom program you just have to pay the differential fees and enrol yourself across any of LIPSINDIA Branches.
- Laptop / Desktop
- High Speed Internet / Broadband ( Mandatory)
- Headphone
Our Digital Marketing Course Online and classromm Have Been Rated Awesome.. By Our Students
Our Classroom Digital Marketing Training Has Been A Benchmark with 8000+ Students And We created The Same for experience in our digital marketing course online and live, for 2000+ students from all over India, Dubai, Qatar, Canada, Singapore, Australia, Newzealand, US
Awesome Stories We Have Scripted In Our Digital Marketing Course
Frequently Asked Questions On Our Digital Marketing Course Online
LIPSINDIA has weekdays batches (Monday to Friday per week ) for Online Digital Marketing Course and the duration of Online course is 3 months i.e. 120 hour plus course .
This is a live session done with Zoom , You can ask as many as questions you want like any classroom training because it’s a live session being conducted by our Trainer . Sneak peak into our digital marketing online classroom: https://youtu.be/UezZ3U0oPuw
We train students on Digital Marketing which is a very dynamic field and technology gets updated every day . We want our students to get into the mode of R&D rather than spoon-feed However They always have an option to directly reach out to trainers for doubt clarification or they can attend as many as batches they want and repeat course .
They get Life Time access to our recorded sessions through our web based interface.
Check This Out : https://lipsonline.thinkific.com/
Any graduate or Engineering Graduate with good communication skills who has interest in Digital Marketing field and want to make a career in Digital Marketing filed should join this course .
Post pandemic all the businesses are getting online, So Entrepneurs or Business owners who want to take their business online or have out sourced Digital Marketing to some agency but want to have better control should learn and implement Digital Marketing .
Any Working Professional or Marketing Professional who wants to take their carrier to the next level should learn Digital Marketing.
Let’s understand the Havoc created by institutes in Pune . There is no institute which can provide Adwords Certificate or Facebook blueprint on behalf of Google and Facebook. The fact is you are the one who is going to earn these certificates by giving these exams online and most of them are free . Actually you don’t need any institute to write these certifications, If you have knowledge you can write these exams on our own .
These are Digital Certificates and Require no hard certificates. You can attempt them till you pass .
Do you want to know the List of these Certifications, We have made readily available for you .
FREE DIGITAL MARKETING CERTIFICATIONS YOU WANTED TO KNOW
You can join our classroom batches at any point in life across any of our branch in INDIA only by paying the differential amount .
Our Pune-based digital marketing course boasts a comprehensive suite of 20+ tools spanning 14+ key areas of digital marketing operations. Unparalleled in Pune, no other course provides coverage of such an extensive toolset. Our course, specifically tailored for the Pune market, incorporates cutting-edge AI-powered digital marketing tools, including Chat GPT, Integrately, Moonvalley, Shopify, WooCommerce, Smartlook, and more. Explore these tools on our dedicated page in the tools section to gain insights into their functionalities. Elevate your digital marketing expertise with our industry-ready course in Pune.
Our 2024 Digital Marketing Course at LIPSINDIA Pune has been meticulously designed based on extensive analysis of real job openings in Indian cities. This specialized program aims to equip students with the most lucrative skills for the future. The curriculum covers essential areas such as E-commerce, Advanced Automation and Data Exchange, GA4 Analytics, Google Tag Manager, as well as cutting-edge topics like AI tools for content creation and AI for analysis and reporting. We take pride in offering a digital marketing course that stands out from others in Pune, ensuring students are well-prepared for the evolving landscape of the industry.
The Future Of Marketing Is Digital Marketing, since things are moving digital and customers too. Hoever future of digital marketing looks a lot different than what it is today. In the current scenario most usiness are still learning to implement digital marketing. Once the learning is complete the focus would shift to improving efficiency and optimisation, real time customer communication. Hence the future of Digital Marketing Looks Different than what it’s now.
- Digital Marketing would be Data driven.
- Personalised Communication and offers would be the need of hour.
- Automation would empower real time communication.
- Conversion rate Optimisation ( CRO) would play huge role in a competitive world.
- Skills for digital marketers would change from mere implementers to content creators to data masters.
Hence at LIPSINDIA our digital marketing course in pune is a very forward looking course which not only prepares you for present but sets your foundation for future as well.
Lipsindia Uses Zoom software for Live Digital Marketing Training sessions . These sessions are not recorded sessions . They happen live with the trainer . Real time questions can be asked .
An online digital marketing course offers business owners the opportunity to transition their businesses into the digital realm while actively learning and implementing strategies. With mentorship from our director and lead trainer, Mr. Anand Kumar, an esteemed IIT Alumni and seasoned serial entrepreneur with over 20 years of experience, participants can embark on their online journey and commence revenue generation. Moreover, they can engage in auditing their marketing agencies and maintain oversight over their operations.
