MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, TOFU (and everyone likes tofu, so what could go wrong there), so why not MOFU?
But what exactly is MOFU, or “middle of the funnel?” And, more importantly, how are you supposed to integrate it into your organic content marketing strategy on top of everything else?
We’ve got you covered. This is your ultimate MOFU guide. Read on to learn exactly how to spot the right keywords, create content that pushes users toward conversions, and measures MOFU content’s impact on pipeline and revenue.